My favourite music video

I'm a great fan of Yasmin and this is by far her best music video. Its shows off her great sense of style and gives her target audience a better understanding about her fashion. The location is amazing as it sets a great tone throughout the music video and its very different compared to her other music videos. This video really takes Yasmin out of her shell. As she is an new british artist with a very small fan base I think that this video promotes her in an exceptional way by the use of her sense of style and it's great to finally see her somewhere our of the UK.

The Music video is perfect example of a good music video, they use of base tracks are very clear and used appropriately, the framing of each shot promotes Yasmin really well as we have many close op of face and she very frequently looks directly at the viewer. There are a variety of different shots and the shots cut to the beat. Overall the purpose of this music video is to engage the viewer and it does through  a number of technical area.